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Improve Sales by Taking Away Their Freedom
More choice is better… right? Wrong. That’s the conclusion of Barry Schwartz in The Paradox of Choice. Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy. Why Is This? It’s because if they make a decision, they […]
Continue readingAttracting Business Resources
Ratatouille is the latest movie from Brad Bird and the folks at Pixar. Toward the beginning of the movie, Remy (the main character) is hungry and reaches for a piece of bread. The ghost of Gusteau (a famous French chef) appears out of nowhere and tells Remy not to steal. He then says… “Food always […]
Continue readingPlease Ignore Armand Morin
In these sometimes confusing days of doing business online, I must advise you to please ignore Armand Morin. The man clearly knows what he’s talking about, which makes him more dangerous still. He might actually inspire you to implement strategies and techniques that work. And that would be dangerous to your comfort as well as […]
Continue readingThree Business Models Explained
In business, there are three basic ways for you to make money, each with its own level of value and complexity. The business model you choose largely determines your earning potential. Here they are in order of their value… You can sell advertising space. You can sell other people’s products for a commission. You can […]
Continue readingBasics of Business Growth
There are only a three real ways to grow a business. Get more customers. Get your customers to spend more each time they buy. Get your customers to buy more frequently. Of course, these are all principles of business growth. It’s not like you can say, “Okay, I want more customers. Now I’m going to […]
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