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Category Archives for Creativity
Is the Internet Making Us Stupid?
Is the Internet making us stupid? This is the question Michael Brown asks in his recent article about Nicholas Carr’s new book, The Shallows. My take: The Internet (and the portability of technology in general) is making us more distracted than ever. When it’s harder to focus, your ability to maintain a single line of […]
Continue readingBrainstorm Copy with Skype
In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — […]
Continue readingPlanning for Obsolescence
If you’ve studied business models, you’re probably familiar with the strategy of planned obsolescence. It’s a strategy where you plan for products that you release today to automatically become outdated a few years down the road. Planned obsolescence is how the software industry works. Every few years, software programs (and operating systems) get a face […]
Continue readingDoes Your Writing Matter?
It’s not how much you write, but how much your writing matters. Sometimes I get jealous when I see that somebody’s written 5,000 words in a day (or whatever the case may be). I think: “Man, I wish I could write that much in a day!” And yet: Of the writing of books there is […]
Continue readingCreativity: The Lost Commodity
Creativity is vital for any idea worker. But it’s easy to let creativity die. We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them. Doesn’t matter where you live. A guy in New York can watch the same TV programming in San […]
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