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My Motive for Creating Controversy
A couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]
Continue readingSo, Have They Actually Done Anything Wrong?
So far, we’ve gotten an insider’s view of a phone consultation between two high-profile Internet marketers. And we’ve caught wind of other anticompetitive practices that may or may not be going on inside the Internet marketing space. But has anybody actually done anything wrong? Here’s a great comment Antone Roundy made here on this blog […]
Continue readingKen McCarthy More Dangerous Than Salty Droid?
The Salty Droid dropped a bombshell this week by publishing select portions of a private phone call between Andy Jenkins and Jeff Walker in which they say some things that are not especially flattering for their public image. I guess it could be argued that “all PR is good PR,” but in this case I […]
Continue readingMarketing Tactics That Work Today But Not Tomorrow
If a marketing tactic works today, but may not work a year or two from now, should you still use it? If you find a loophole in Google’s ranking algorithm, should you exploit it — even though the loophole may be closed within a week or a month or a year? Sometimes the slight advantage […]
Continue readingThe Laziness Alibi: Legit Defense or a Clever Cover-Up for Fraud?
Last week, I watched the season premiere of The Middle, a sitcom about a middle-class American family living in middle America. In the first episode of the second season, Frankie, played by Patricia Heaton, gets on a kick to be more punctual and proactive with her family. Of course, based on her poor track record, […]
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