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When Selling on Price Backfires
A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I […]
Continue readingAm I Encouraging Twitter Spam?
Since my last post about getting free traffic from Twitter, I’ve gotten a couple emails from concerned readers who believe I’m encouraging Twitter spam. It’s a fair argument, so I thought I’d address it head on. Here’s the first email I received. Hi Ryan, Are these random @ messages sent to non-followers with a sales […]
Continue readingList Management, Fake Endorsements, and The Syndicate
As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the […]
Continue readingAre Pen Names Ethical?
Last week I received an email from a concerned blog reader. He writes: Hey Ryan, How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent. Thanks for taking the […]
Continue readingWhy the Government Hates Small Business
When it comes to business, size matters. If you’re a small business — or solopreneur — you have a distinct disadvantage over big corporations. There are the obvious disparities. Corporations have deeper pockets, bigger ad budgets, greater economies of scale. But the biggest advantage of all is the political leverage big corporations have that small […]
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