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Why Official Stories Are Risky
One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first […]
Continue readingA Brief Guide to Psychopaths, Scam Artists & Con Men
What do psychopaths, scam artists, and con men all have in common? They’ve all been featured on this blog! In fact, I’ve written individual posts about each of these types of individuals and how to know when you’re dealing with one. Trouble is, these three articles were published over the course of three years (the […]
Continue readingHow to Spot a Psychopath
Today I came across a fascinating article about a man (Tony) who faked insanity to get transferred from prison to a mental institution. The story in itself is reminiscent of the “damned if you do, damned if you don’t” world that’s portrayed in the novel Catch-22. Once you’re diagnosed as mentally ill, it’s hard to […]
Continue readingHow to Work with Clients without Going Crazy
I recently bought a report from Jason Leister called 31 Tips for Working with Clients Without Going Crazy (now called How to Get Kick-Ass Clients). Even though I’ve been a freelance copywriter for about 6 years now, I still picked up quite a few ideas that I’m now actively applying in my business. To be […]
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7 Traits Scam Artists Have in Common
Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with […]
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