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Copywriting: The Goose that Laid a Golden Egg
When I was 18 years old, I joined Amway. I called close to 100 different people in my warm market, and I even hunted down unsuspecting “prospects” in public places like Barnes & Noble. Embarrassing, I know. During that time of my life (from age 18 to 21), I listened to scores of motivational tapes. […]
Continue readingRick Butts Says… Unsubscribe!
It’s not often that I feel compelled to share a blog post with you right after I finish reading it. This is one of those times. If you are involved in online marketing as a student or marketer, take five minutes to read this timely message from Rick Butts: ==> Unsubscribe from Whomever Emailed You […]
Continue readingCopywriting Is Not the Most Important Skill
Terry Dean has recently made two public statements on his blog about the value of copywriting. In one post, he wrote, “Copywriting really is the million-dollar skill.” Only four days later, Terry wrote, “If there was one skill you could learn that would almost guarantee the success of your Internet business, it would be copywriting.” […]
Continue readingThe 3 Stages of a Copywriter’s Life
I have been a freelance copywriter for almost three years now. The 3-year anniversary of my start in the freelance world will be June 13, 2008. As I’ve reflected on my short career (and the careers of others), I’ve recognized three distinct stages in a copywriter’s life. They go something like this… Stage 1: “If […]
Continue readingNo Email for 58 Hours
I shut off my computer on Friday night. I disconnected my Wi-Fi. And I didn’t turn on my computer or check my email until this morning. Felt great. That’s a full 58 hours without email or Internet. Instead of sneaking to my computer to peek at email or blog comments every few hours, I played […]
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