Us humans are strange little creatures. We’re curiouser than kids in a zoo. We want to know all kinds of stuff. And secrets we’ve not been let in on practically make us crazy with the desire to know. But once we know — once we discover the secret — we’re not much interested in using […]
Continue readingOkay, let’s open up the mailbag, reach inside, and see what we find. Aha! A two-part question from regular reader Stefan. He writes: I’d really love it if you wrote more about how I can get more customers. I understand principles of copywriting but what should I do with that copy? I also suffer from […]
Continue readingIf you’re like me, you’re in business to make a profit. You get paid, you do the work you agreed to do, or ship the product you agreed to send. But how you use your time isn’t anybody’s business but yours. You’re not accountable to a client to be productive a full 8 hours a […]
Continue readingIn 7+ years of freelancing, I’ve done a lot of things that seemed promising at the time… but then never really panned out like I thought they would. For example: A friend and client of mine was starting a new business with some partners. They wanted to create a website that would provide high quality […]
Continue readingLife is a game, yes. But it’s also an experiment. You develop a hypothesis. You test it out. Maybe it works. Maybe it doesn’t. You learn from each experiment. You refine your thinking. You refine how you live and how you run your business.
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