From Concept to Product in 21 Days

Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something.

In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a new ebook, interview, or video, you could probably create it in no more than 2-4 weeks, right?

And yet this is not the way it goes for most info marketers. It’s not uncommon for ideas to go unimplemented for months or even years. Some ideas get shelved altogether. Which makes the story of the iBracket even more remarkable…

Get this. A company called Gravity Switch had an idea for a physical product called the iBracket. The iBracket would be used as a frame for an iPad. This new product would allow businesses (car dealerships, art galleries, etc.) to create “virtual kiosks” with an iPad combined with an iBracket.

Cool idea, right?

Well, these guys went from their original concept to a physical prototype in just 17 days. It took them just 21 days total to get their first sale.

Now, THAT is how you implement.

The fact that their idea involved creating a physical product didn’t slow them down at all.

If you create information products, the only barrier to implementing your ideas is yourself. You don’t have to worry about prototypes or shipping or traditional distribution.

So why not be inspired by this story, get out of your own way, and start implementing? Just take action and you’ll significantly reduce the amount of time it takes to go from idea… to finished product… to sales.

-Ryan M. Healy