Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix.
There will be no Qwikster.
Customers spoke. Netflix listened.
Good for them.
Here’s the email they sent:
I think Netflix made the right decision.
Do you?
-Ryan M. Healy
P.S. In case you missed it, here’s the first post I wrote covering this issue: How Netflix Could Have Made Bad News Better
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Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.