Quantum Improvements

Today’s news reports that the Nintendo Wii outsold the Microsoft Xbox 360 by three to one in November 2008. That is a HUGE margin.

Why do I bring this up?

Because much of the time we focus on incremental improvements, what the Japanese call kaizen.

The discipline of making incremental improvements is critical to business success. Sometimes it makes the difference between being a market leader and an “also ran.”

But every once in a while it is necessary to make a quantum improvement.

Yes, it’s risky.

Yes, it’s worth it.

Quantum improvements are game changers. They change the way consumers think.

For instance, here are some game changers from the past few years:

  • Toyota Prius
  • Nintendo Wii
  • Apple iPhone
  • Netflix

Is there a quantum improvement that can be made in your business? Why not give it a try and see what happens?

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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