Reasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve.
Here are a few reasons people have unsubscribed from my email list this year and last year.
******
I am unsubscribing because of the most recent post and your saying that we should not have responded to 9/11. Thank you.
(I suggested forgiveness as an alternative to revenge. So this guy unsubscribed. Go figure. -RMH)
******
It’s just a lot of e-mail to add to already too much e-mail received daily, especially when I never explicitly opted in to receive these e-mails
(To this woman’s credit, I checked my opt-in page and realized I wasn’t saying subscribers would get email updates. So I changed this. -RMH)
******
I just have signed up for too many blogs. I’m on information overload.
******
I am sorry.But you have no value or you do not give any free e-book guides,software,cource,etc,.
******
Very good and valuable information but have to decrease the amount of email coming in… hard decision but will have to unsubscribe at this time. Thanks for all you do!
******
internet marketing is a huge scam and nobody honestly makes a living online
******
Tired of being sold things instead of given useful content.
(This one surprised me. In the month of April 2010, I’ve published 8 posts. Four of them have had soft sales pitches. Not a single pure sales message — and this person still freaked out. -RMH)
******
To many newsletters, I need to focus on the most relevant ones to my industry. I think you do good stuff. Except the references to your religion, then, I better not say anything.
******
I love your writing, I just don’t have the time to read everything in my inbox
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I am an Obama supporter and DO NOT appreciate you posting such negative remarks about him…I no longer want to hear from you. You are entitled to your opinion and I am also entitled to mine. I did not like this post.
p.s. I WAS really a big fan and follower of you and your IM work. Not anymore.
(Amazing how radically a political difference of opinion can polarize people. This response proves it. -RMH)
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Believe it or not, I’m actually happy when I get passionate reasons why people unsubscribe. It tells me that I’m bonding with people who are on the the other side of a particular viewpoint.
It also tells me that I’m standing up for something.
The only way you’ll ever develop a loyal following is by standing up for a particular point of view. This allows other people to identify and bond with you.
You can’t be all things to all people, so this is a good thing. Embrace that you’re never going to please everybody. Just do your best at being who you are — and writing to the white hot core of your fan base.
-Ryan M. Healy
