Beware the Shopping Cart Shuffle

Shopping carts… if you’re an online business owner, you can’t live with ’em and you can’t live without ’em!

Every shopping cart sounds amazing when you read the sales copy. It’s only when you start using it every day that its deficiencies become apparent.

I know very few clients who are totally happy with the shopping cart they currently use. In fact, one of my clients is actively thinking about switching to a new platform.

So when I came across Sage Lewis’s article — “3 Things You Don’t Have to Worry About” — his argument against switching shopping carts caught my attention…

I have seen too many people get new shopping carts for their Website when the one they have is just fine.

I’m going to tell you a secret about shopping carts. You ready?

THEY ALL SUCK!

Sorry shopping cart people. I wish that wasn’t the case. But it is. They are hard to use both as the site owner and site user.

Just stick with the devil you know. I have used and setup more shopping carts in the last 15 years than the average bear. And while I have never found one that I’m deeply in love with, I also have not come across a single one that I hate to the ends of the earth.

They all suck and they all are good enough.

If you really want to change your shopping cart you better have a damn good reason. Don’t do it just because you are annoyed with the one you have. Trust me. You’ll be annoyed with all of them.

Because I’ve worked with scores of clients, I’ve also used a number of shopping carts.

A few of the more popular ones I’ve used include 1ShoppingCart, UltraCart, and InfusionSoft, and they each have their quirks and shortcomings.

Switch from one to another and you’ll probably still be annoyed.

As Sage points out in his post, the better use of your time and energy is to improve your business’s key metrics.

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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