Why You Should Never Claim You’re the Best

You should never claim you’re the best in your ads. Here’s why… Reason #1: It’s difficult, if not impossible, to prove anything is “the best.” Reason #2: Even if you could “prove” it, most people would still be skeptical. Reason #3: Blatant boasting is always a turn-off. Reason #4: It does nothing to further the […]

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