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The Myth of the “Duplicatable” Business
In the biz-opp world, it’s popular to sell people on the idea of the so-called “duplicatable” business. You’ll often see copy that claims, “All the hard work has already been done for you! This business is super easy to duplicate. It’s truly a ‘plug and play’ opportunity.” I just scratched that out. Here’s some real […]
Continue readingMetrics That Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]
Continue readingThe Secret to Online Business Success Is… Being Single?
For the last 5+ years, I’ve observed that the people who are relatively successful as Internet marketers all have one thing in common. That is, they are generally single… or… married without kids. Please correct me if I’m wrong about this. But here is what I’ve noticed: Most Internet marketers who’ve done well are single. […]
Continue readingSuccess Is a Patchwork Quilt
No single guru or ebook or system is ever going to make you successful in life or in business. The truth is, success is something you create… something you patch together from diverse sources of information and experience. Maybe you learn something valuable from me. Maybe you learn something else valuable from another teacher. Maybe […]
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