Email Marketing Metrics

One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]

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Stop Daily Emails: Get Updates Once Per Week

At the beginning of the year, I began publishing five days a week on my blog. I plan to continue publishing daily, Monday through Friday, for the remainder of this year. I also plan to send out short email notifications to let you know when new blog posts are published. I began doing this January […]

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