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Desperation as a Marker of Success
“How desperate are you?” asks Drayton Bird. “The more desperate you are, the better you are likely to do.” When I first got started as a freelance copywriter, I was certainly desperate. I had quit my job to become a financial planner. I kept trying to make it work from April 19 until June 12 […]
Continue readingDrayton Bird’s Top 20 Business Lessons
Imagine that you’ve been in business for 30 years or longer. As you look back on the good years and bad, what are the key lessons that stick out to you? What are the things that made the difference? While you may not have been in business for 30 years — or even 10 — […]
Continue readingWhat a Strange Few Days It’s Been
If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve […]
Continue readingHard Work Is Good for What Ails You
Too many people shy away from hard work when they really should be working harder. From the inimitable Drayton Bird: Assuming you and I work equally smart, I’d think whichever one of us worked the hardest would come out ahead. Hard work is good for what ails you. When your business or job isn’t going […]
Continue readingIs It Ever a Good Idea to Mix Politics and Marketing?
Everybody is talking about the merits and disadvantages of mixing politics and marketing, and by “everybody” I mean two people in particular. On Google+ Travis Campbell asks: Are you willing to put your brand at risk to stand for what you believe in? Aaron Wall does great work, and is someone I’ve learned a lot […]
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