Why Whistle Blowers Give Up Money, Sex and Personal Freedom

It’s funny… for a few days this week all the reporters seemed to be asking the same question: “What could possibly be Edward Snowden’s motive for leaking details about NSA surveillance programs?” Reporters pointed to all the things Snowden had to lose: a $200,000 salary, a home in Hawaii, and a beautiful girlfriend. He wouldn’t […]

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My Motive for Creating Controversy

A couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]

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