Paid Links Constitute “Black Hat SEO”? Hardly…

This week, J.C. Penney was blasted for buying links to increase their search engine rankings. The NY Times said buying links is a black hat SEO technique. I thought that was a little strange. Paid links are hardly black hat. As Fred Black pointed out in his article about the J.C. Penney link buying scandal: […]

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The Easiest Way to Grow a Business

The easiest way to grow a business is to be in a growing market. If the market is growing, more new people are showing up than leaving. The growth is outpacing the attrition. Even if you don’t have the greatest product… even if your marketing is sub-par… even if you make some mistakes… chances are […]

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