How to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter.
But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster.
This is the subject of a recent interview I did with Lawrence Bernstein. When you listen to this 53-minute interview, you’ll discover:
- Right ways and wrong ways to use a swipe file. (Plus, why Lawrence calls one famous copywriter “Flawed Hopkins.”)
- An evergreen subject line that works like crazy in the financial market — plus the psychology behind why it pulls so well.
- Famous ads that were swiped — why they worked when other swipes fail.
- What David Ogilvy said would NOT work in the 1960s, but actually works very well today.
- How a pay-per-email model could actually be a good thing for savvy online marketers.
- Why 2002 is a lot like 2010 — plus an insider tip on how to use this insight to instantly strengthen your ads.
Here’s the MP3. You can listen to it by pushing the play button, or download it to your MP3 player.
Why Am I Giving This Interview Away?
Quite simply, I’d like to encourage you to join The Ultimate Online Swipe File, Lawrence Bernstein’s flagship membership site for serious direct marketers.
I’m a member.
And if you look at the testimonials page, you’ll see other heavy hitters who’ve joined the site as well.
In Steven Pressfield’s book, The War of Art, he writes: “It’s not the writing part that’s hard. What’s hard is sitting down to write.”
In other words, it’s the getting started that’s so difficult as a writer. But here’s what’s so wonderful about The Ultimate Online Swipe File: It makes getting started easy.
By the time you read an ad or two or three, you’ll be building so much momentum that it will actually be hard not to write. Even better, when you start writing, your ad will practically write itself!
Two Free (Out-of-the-Ordinary) Gifts When You Sign Up
The Ultimate Online Swipe File is an extremely valuable resource. In fact, copywriter Gary Bencivenga says it’s “the best source I have ever found” for “an almost limitless supply of great ads.”
Naturally, I want you to sign up for The Ultimate Online Swipe File. So to make it easier for you to say yes, I’ve got two free out-of-the-ordinary bonus gifts for you.
First, I’ll give you free membership in my Copywriting Code site. You’ll get free access for as long as you maintain your Ultimate Online Swipe File membership. This is an extra $19.95 value every single month.
What’s more, Lawrence has also agreed to give you a free copy of his subject line swipe file called “Made You Look: 527 Email Subject Lines That Dare You to Look Away.” This product sells right now for $97 — but it’s yours free with this offer.
All together, this is an extra $117.95 in value you get your very first month of membership. And the email subject line swipe file is yours to keep no matter what.
Go ahead and sign up today:
Click here to sign up for The Ultimate Online Swipe File
-Ryan M. Healy
P.S. Forward me your receipt after you sign up and I’ll issue your free Copywriting Code membership immediately. Thanks!
