Why the Fortune Is in the Follow-Up
Everybody in business always hears, “The fortune is in the follow-up.”
Nobody ever talks about why.
Is it because people are annoyed by you and are trying to ignore you? In a few rare cases, perhaps.
More likely, the people you’ve contacted are busier than a one-armed paper-hanger. They might be interested in your offer; they’ve simply forgotten about you.
That’s why follow-up is so critical.
People need to be reminded that they want to do business with you. They need to be reminded of the value you provide. They need to be reminded that if they don’t act quickly they may miss the opportunity before them.
So remind them.
-Ryan M. Healy
