Starbucks Gets It Right…

Starbucks has a new promotion.

It’s printed on your receipt, the cashier reminds you, and an email campaign supports the effort as well.

The offer?

For a limited time, enjoy any Grande (16 fl oz)
cold beverage for only $2 after 2pm at
participating U.S. stores. Just bring in the
receipt from your morning visit to Starbucks.

It’s simple on the surface, but it’s genius. They’re tapping into their current customer base… and… encouraging them to buy more often.

Hey, you enjoyed a drink this morning. Why not treat yourself this afternoon, too? We’ll make it easy by giving you a nice discount.

This is one of the four overarching strategies to grow a business. And they’re executing it brilliantly.

-Ryan M. Healy