As you might remember, I moved my blogging activity from my Typepad account to this WordPress blog in early January. I’ve been blogging for over three years about copywriting and marketing, so it’s been interesting to monitor traffic levels on this new domain. According to MyBlogLog, this blog received 1,338 readers in March 2008, and […]
Continue readingI have been a freelance copywriter for almost three years now. The 3-year anniversary of my start in the freelance world will be June 13, 2008. As I’ve reflected on my short career (and the careers of others), I’ve recognized three distinct stages in a copywriter’s life. They go something like this… Stage 1: “If […]
Continue readingI shut off my computer on Friday night. I disconnected my Wi-Fi. And I didn’t turn on my computer or check my email until this morning. Felt great. That’s a full 58 hours without email or Internet. Instead of sneaking to my computer to peek at email or blog comments every few hours, I played […]
Continue readingLast week I asked, “Does transparency hurt business?” With a few extreme exceptions, the consensus was no, transparency does NOT hurt business. In fact, it is a good thing in many cases. But what about a lack of transparency? What about the fabrication of a “grand illusion”? Turns out, people respond quite negatively when they […]
Continue readingI was on the phone with a blog reader of mine yesterday. We were talking about a possible joint venture. During our conversation, he mentioned to me that he thought my transparency may be hurting my ability to attract clients. What did he mean by “transparency?” In this case, he was referring to another blog […]
Continue reading