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All posts by Ryan Healy
What’s Worth More than $970.50 an Ounce?
I had planned a different post for today, but as I read the book of John this morning, God directed me to write something different. Which probably means one or more of my readers needs to hear this. So let me ask you a question: What’s worth more than $970.50 an ounce? If you follow […]
Continue readingCopy Not a Cure-All
A surprising number of business owners view copy as a cure-all. They believe sales copy can fix whatever problems they may have in their business. I hate to be the bearer of bad news, but copy is not a cure-all. It will not make up for a bad product, a bad offer, or a bad […]
Continue readingThe Amazing Science of Will Power
According to an experiment published in the Journal of Personality and Social Psychology, just one act of self-control depletes your ability to have self-control in another unrelated area. For example, when subjects were told not to eat chocolates sitting right in front of them, their persistence in puzzle-solving deteriorated. When they were told to suppress […]
Continue readingDo Questions Work as Headlines?
One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley. Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. […]
Continue readingDoes Frequent Blogging Encourage Bad Writing?
I’ve been blogging on at least a weekly basis since 2004. During that time, I’ve written hundreds of blog posts… and I’ve read even more. One thing I’ve noticed is that most bloggers pay little attention to the quality of their writing. To simply publish another blog post is good enough. It seems to me, […]
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