15 Common Copywriting Mistakes that Kill Conversions

If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]

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The Year in Review: What I Accomplished in 2015 and What I’m Doing Differently in 2016

Lately, I’ve been feeling a little bit discouraged because I still haven’t launched a product that I intended to launch in mid-2015. I guess if this was the first year I had failed to launch a product, it wouldn’t be that big of a deal. But this has happened multiple times throughout the years due […]

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3 Ways You Can Profit from Better Copywriting Skills

Copywriting has been good to me. I’ve been writing copy full time since 2002, and I’ve been freelancing full time since 2005. With the exception of one particularly bad stretch that lasted about 18 months, copywriting has provided me and my family with a good living and an above-average lifestyle. (Not that you’d know it from […]

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How Negative Labels Destroy Logic and Polarize People

We live in a highly polarized world, don’t we? It’s hard to talk about practically anything at all (especially politics) without the risk of offending somebody who has a different opinion than you do. In times gone by, most Americans had similar core beliefs and values. But today it’s not like that at all. Practically […]

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How ‘Game of War’ Can Afford Sexy Cover Model Kate Upton

Last summer I played “Game of War: Fire Age” for a short period of time. It was fun to learn how to play the game, join an alliance, and begin to wage war on some of the surrounding cities. But I quickly realized something about “Game of War”: The only way you can possibly “win” […]

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