How the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want […]
Continue readingMy friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]
Continue readingAs you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox […]
Continue readingI recently stumbled upon a shocking story in which a scammer privately confessed to the scams he’d been perpetrating on Warrior Forum. The scammer in question (Andy Tudor) charges from $250 to $500 for a solo ad to an opt-in list with 50,000 subscribers. The problem: There is no list. You pay a few hundred […]
Continue readingYesterday, I did a 1-hour interview with John Breese. Our primary purpose was to discuss product creation, and we did that. But we also discussed productivity, copywriting, the state of Internet marketing, even John Wilkes Booth. The interview is free — and there’s nothing for sale. You can download it here: How to Create a […]
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