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A New Trend in Business
Looks like retirement is becoming less about world travel, tropical cruises, and sipping piña coladas on the beach… and more about transitioning into a productive, purposeful life without the shackles of a job. Which is to say, baby boomers are becoming entrepreneurs and starting their own businesses — even in their 80s. Gladys Edmunds writes: […]
Continue reading12 Reasons You Can’t Make Your First $50 Online
Here are 12 reasons why you’ve struggled to make your first $50 online. 1. You’re a perpetual student who’s afraid to take the first step. 2. You’ve got a lot of ideas, but not enough enough motivation to act on them. 3. You don’t get started. 4. You do get started, but you don’t finish […]
Continue readingEugene Schwartz: “It Is the Copywriter’s Job to…”
Attention in the 21st Century is like light that has passed through a round cut diamond: It is fractured in a thousand directions. The copywriter’s job is to capture that fractured attention and refocus it on the sales message of the product he is selling. Eugene Schwartz writes on page 15 of Breakthrough Advertising: “It […]
Continue readingDoes the World Really Need Another Copywriting Book?
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]
Continue readingHow to Sell Money at a Discount
One reason for Groupon’s meteoric success (and the success of similar mob coupon services) is because they’re selling money at a discount. If I offered to give you $20 if you gave me $10, you’d take that offer as many times as you possibly could. That is the basic premise for many of the offers […]
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