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Paid Links Constitute “Black Hat SEO”? Hardly…
This week, J.C. Penney was blasted for buying links to increase their search engine rankings. The NY Times said buying links is a black hat SEO technique. I thought that was a little strange. Paid links are hardly black hat. As Fred Black pointed out in his article about the J.C. Penney link buying scandal: […]
Continue readingWhy You Should Never Claim You’re the Best
You should never claim you’re the best in your ads. Here’s why… Reason #1: It’s difficult, if not impossible, to prove anything is “the best.” Reason #2: Even if you could “prove” it, most people would still be skeptical. Reason #3: Blatant boasting is always a turn-off. Reason #4: It does nothing to further the […]
Continue readingiTrackerPro to Offer Free Level of Service
Last week, I shared with you a new statistics tracking service called iTrackerPro. I believe it’s an excellent alternative to Google Analytics, especially if you want to keep your traffic data private. The reason I’m writing today is because I just learned that iTrackerPro will have a free level of service in addition to paid […]
Continue readingThe Myth of the Killer Idea
Your idea is the least valuable “ingredient” in building a successful business. So argues John Warrillow in this excellent article, “Idea is least important part of a company.” If you run a business, you know that your idea was the least difficult part. My guess is that your idea has evolved considerably since you first […]
Continue readingAre You Lifting Your Kilt for Google?
I’ve been a fan of Google for a long time. Here’s why: 1. They are better at search than any other search engine. 2. They have the best PPC advertising platform (Adwords). 3. And they offer all kinds of useful tools for free — Google Analytics, Website Optimizer, Google Docs, Gmail, etc. But even with […]
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