Form(at) Determines Value

Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product: print, audio, […]

Continue reading

Attention Mac Users – I Need Your Help

Yesterday, I finally “retired” my five-and-a-half-year-old Dell laptop and bought an Apple iMac to replace it. So far, I love it. Feels light years beyond my old PC set-up. But right now I’m focused on two important things: Transferring important files over to the new iMac. And… Learning how to most efficiently use my iMac. […]

Continue reading

When Selling on Price Backfires

A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I […]

Continue reading

Am I Encouraging Twitter Spam?

Since my last post about getting free traffic from Twitter, I’ve gotten a couple emails from concerned readers who believe I’m encouraging Twitter spam. It’s a fair argument, so I thought I’d address it head on. Here’s the first email I received. Hi Ryan, Are these random @ messages sent to non-followers with a sales […]

Continue reading

Free Targeted Traffic with New Twitter Tool

As Google Adwords becomes less viable for your average direct response marketer, it only makes sense to look for alternative sources of targeted traffic. After all, the more diversified your sources of traffic, the less any single source of traffic can negatively impact your business. If 90% or more of your sales come from Google […]

Continue reading