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Google’s Big Mistake
I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]
Continue readingGmail Priority Inbox – Solving Email Clutter
Gmail recently introduced a powerful new feature called Priority Inbox. The whole goal of Priority Inbox is to help you see your urgent and important emails first — so they don’t get buried in an avalanche of less important offers, newsletters, and subscriptions. I’ve just activated Priority Inbox in my own Gmail account and I […]
Continue readingVote for Your Favorite Headline
Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t […]
Continue readingSecrets in Selling Never Go Out of Style
If you’ve ever doubted the power of “secrets” in selling, then you absolutely MUST watch these 25-year-old TV commercials. TV Commercial #1: He-Man and the Masters of the Universe “Secret Powers Were Revealed to Me!” – “Only Three Others Share This Secret…” TV Commercial #2: She-Ra, Princess of Power “Fabulous Secrets Were Revealed to Me!” […]
Continue readingList Management, Fake Endorsements, and The Syndicate
As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the […]
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