- Home
- Author's Archive:
Basic Sales Appeals Go on Forever
On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]
Continue readingA Theory of Value
After a few Belgian beers at The Cheeky Monk, my friend Chad and I began to talk about economics. As we discussed the source and nature of money, we began to zero in on the idea of value. What is value? How is it created? Where does it come from? Initially, I argued that value […]
Continue readingAre Pen Names Ethical?
Last week I received an email from a concerned blog reader. He writes: Hey Ryan, How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent. Thanks for taking the […]
Continue readingWhy the Government Hates Small Business
When it comes to business, size matters. If you’re a small business — or solopreneur — you have a distinct disadvantage over big corporations. There are the obvious disparities. Corporations have deeper pockets, bigger ad budgets, greater economies of scale. But the biggest advantage of all is the political leverage big corporations have that small […]
Continue readingHas Netflix Gotten Bored of Its Own Advertising?
Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad. That was a few years ago now. At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week. Those little ads were brilliant. They demonstrated — in […]
Continue reading