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They Sent This Email Not Once, But Twice…
Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]
Continue readingIs the Internet Making Us Stupid?
Is the Internet making us stupid? This is the question Michael Brown asks in his recent article about Nicholas Carr’s new book, The Shallows. My take: The Internet (and the portability of technology in general) is making us more distracted than ever. When it’s harder to focus, your ability to maintain a single line of […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
Continue readingStuck on a Sales Letter? Then Do This…
Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]
Continue readingBig Government Targets Freelancers
Big government is getting desperate. They’re spending far more than they’re collecting. And now they’re doing whatever they can to bring in more tax revenue. And that means more taxes, more IRS agents, and more audits. This time, big government is targeting service providers. If you’re a freelancer, that includes you. For the past few […]
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