Stuck on a Sales Letter? Then Do This…

Have you ever been trying to write an ad or sales letter and just gotten stuck?

Have you ever written headline after headline after headline… and still come up empty?

Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have?

If you can relate to any of these frustrating situations, then you simply must have a robust and easily accessible swipe file on hand.

The Value of a Swipe File

A swipe file is simply a collection of ads and sales letters that have been tested and proven in the real world.

In other words, they worked.

The value of a swipe file is in its inspiration. By reading a winning ad, you  may be suddenly inspired to finish some copy that’s had you stumped for weeks.

Or you may come up with a new (and stronger) selling angle. Or you may even find new ideas for how to structure and position your pitch.

Any number of good things can happen when you take the time to study and review winning ads and sales letters.

(In fact, an old Eugene Schwartz ad recently inspired a sales letter I wrote that sold more than six figures in six days.)

Where to Find Proven Ads

Obviously, you could piece together a swipe file by tracking down old ads, buying advertising books, and raiding your mail box. But this approach is tedious and time-consuming.

You can spend months and years building a swipe file — and even then the ads won’t be organized in a way that’s easily accessible or searchable.

More to the point, why bother becoming a direct response detective when Lawrence Bernstein has already done all the detective work for you?

In case you don’t know, Lawrence Bernstein is the #1 direct response researcher (and archiver) on the planet. He probably knows more about the history of advertising than anybody alive today.

Even better, he’s got the biggest collection of direct response ads and sales letters anywhere. His personal swipe file contains literally thousands of pieces dating from the 19th Century to the present.

And possibly best of all, every ad and every sales letter has been scanned and uploaded into a private members-only web site called the Ultimate Online Swipe File.

Quickly Find Any Ad, Anytime You Want

When you join, you’ll have access to direct response ads that have been responsible for literally billions of dollars in sales. And you’ll be able to search these ads by author, market, product name, or any other keyword you can think of!

As soon as you click “Search,” you’ll instantly be served with dozens of profitable ads that fit your exact search criteria.

This is especially valuable if you write copy on a regular basis.

  • Serial entrepreneurs will be able to roll out product after product — and write the sales copy with ease.
  • Freelance copywriters will find proven copy templates — and lots of raw inspiration — for just about any project under the sun.

Of course, you’ll find plenty of ads from guys you know. Guys like Eugene Schwartz, David Ogilvy, John Caples, Claude Hopkins, and Gary Halbert.

Plus, you’ll find plenty of ads from guys you don’t know. Guys like Drew Kaplan, Dan Rosenthal, Mel Martin, Bud Wessecker, Ralph Ginzburg, Ben Suarez, Maxwell Sackheim, and many more.

Which means you’ll have direct access to the masterpieces of the most successful advertising men in all of history.

The Bargain of the Decade?

Imagine for a moment that all these men were still living today. And imagine that you commissioned each one to write an ad for you.

How much would you pay? Perhaps $20,000 per ad? Maybe $30,000?

Based only on what you’d have to pay to have these ads written today, there’s easily millions of dollars worth of ad copy inside Ultimate Online Swipe File.

You get it all for far less than you’d expect. For the right person, it’s the bargain of the decade.

When you sign up for the Ultimate Online Swipe File through my affiliate link, I will also give you free access to my Copywriting Code member site.

This is an additional $19.95 a month value, yours free as long as you remain a member of Ultimate Online Swipe File.

Click Here to See If “The Ultimate Online Swipe File” Is Right For You

-Ryan M. Healy

P.S. The Ultimate Online Swipe File is an investment in your direct response business, and it can easily pay you back many times over. I’m a member myself and it’s worth every penny.

Remember: Sign up using this link, then email your receipt to so I can activate your free Copywriting Code membership — the perfect companion site to The Ultimate Online Swipe File.

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and