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Simple SEO: How to Get Ranked
A few months ago, this question was posted to one of the private Yahoo groups I belong to: > Hi, > > Could someone tell me what are the big parts that make > up SEO? Can one say that X things make up ones rankings? > > For example with direct mail, it’s the […]
Continue readingPlanning for Obsolescence
If you’ve studied business models, you’re probably familiar with the strategy of planned obsolescence. It’s a strategy where you plan for products that you release today to automatically become outdated a few years down the road. Planned obsolescence is how the software industry works. Every few years, software programs (and operating systems) get a face […]
Continue readingThe Right Way to Use Social Media
Social media can be a huge time waster when it’s used incorrectly. Unfortunately, most people use social media the wrong way. They spend hours every day tweeting, Facebooking, and who knows what else — only to find that they’re a day older and not a penny richer. Here’s a useful principle for business: If what […]
Continue readingCopywriters: Guilty as Charged?
After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times […]
Continue readingSecrets of a Mega Launch
“Mega” is such a hypey word, isn’t it? But I think selling $150 million in a single day qualifies as a mega launch. To my knowledge, this figure puts to shame any kind of product launch ever done in the Internet marketing space. Of course, I’m not talking about yet another home study course; I’m […]
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