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Even Heroes Need Extra Eyeballs
I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson. Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent. Keep in mind, Fried and Heinemeier are the founders […]
Continue readingDrayton Bird: “The Best TV Ad Ever”
While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. […]
Continue readingBrainstorm Copy with Skype
In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — […]
Continue readingFrom Concept to Product in 21 Days
Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something. In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a […]
Continue readingReasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]
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