Between the Idea and the Doing

Many times throughout my life I’ve been seized by the idea of doing something that (at the time) seems fascinating and exciting.

But between the idea and the doing there is often a hidden patch of resistance.

You see, what I’ve discovered is that most of the time I’m really just in love with the idea; I’m not in love with the execution of the idea.

And so, if I pursue one of these temporarily fascinating ideas, it often leads to yet an another unfinished project. Because I love to learn, I may begin by educating myself in the areas necessary to pursue the idea, but then fail to ever move beyond the education phase.

What is important for both me and you is that we learn to discern the difference between an idea we are merely infatuated with… and an idea that we will actually enjoy executing.

By focusing our energies only on those ideas that we will love executing, we automatically raise our chances of success and eliminate waste from our lives.

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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