Category Archives for Books

The Biology of Risk-Taking

Have you ever wondered what causes booms and busts? Or why some people are naturally better at risk-taking than others? In the new book The Hour Between Dog and Wolf, John Coates examines these questions and the biology that affects our appetite for risk. Coates’s lab is a New York trading floor where individual traders […]

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I Feel Bad about Nora Ephron’s Death

Nora Ephron died yesterday. She was 71. In case the name isn’t familiar to you, she wrote the scripts for the movies When Harry Met Sally, Sleepless in Seattle, You’ve Got Mail, and Julie & Julia. I didn’t really know much about her (or even that she had written all those films) until I decided […]

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leeclowsbeard VS. ryanhealyssoulpatch

I learned about leeclowsbeard last week. Lee Clow is an ad man. He created the famous Apple 1984 commercial. leeclowsbeard is a Twitter profile that posts little bits of wisdom about advertising. But they are not written by Lee Clow — they’re written by his beard (AKA a feller from Texas named Jason Fox). Rather […]

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One-Star Reviews on Amazon

If you ever want to know whether a certain product on Amazon is good or bad, I recommend you read the 1-star reviews. That’s what I do. All the positive reviews usually sound alike. The 1-star reviews, though, quickly reveal a product’s true worth. That’s because the bad reviews either have merit… or… they don’t. […]

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Cash Flow, Lawsuits & Arguing with Idiots

A couple weeks ago I ran a simple poll in the Product Creation Work Group. I asked the group members: “What is currently your biggest business problem?” Here were the results: As you can see, “Inconsistent cash flow” was the clear winner. A larger sample size might have produced a different result. But I’m willing […]

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