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How Accurate Were My 2011 Business Predictions?
As I gear up to publish my 2012 business predictions, I thought I’d do a quick look-back on my 2011 predictions. How accurate were they anyway? Here’s what I predicted for the year 2011: Cloud Computing Goes Mainstream Optimizing for Social Media (Rather than Search Engines) Increased Focus on Reputation Management More Video, More Mobile […]
Continue readingSaving the Post Office (or Not)
The U.S. Post Office is drowning in red ink, posting multi-billion dollar losses every single quarter of the year. Their solution? Charge more, provide less. I kid you not, this is the strategy being pursued by the Post Office in 2012. They’re going to save an estimated $3 billion in expenses when they:
Continue readingI Demand a New Tax to Fund My Marketing!
Some taxes never get put to a vote. Such was the case with the “Christmas tree tax” that was announced today in the Federal Register. The tax is a 15-cent per-tree tax on growers and importers of fresh Christmas tree. Believe it or not, this tax was supported by many growers. Why, you ask? Good […]
Continue readingIs It Ever a Good Idea to Mix Politics and Marketing?
Everybody is talking about the merits and disadvantages of mixing politics and marketing, and by “everybody” I mean two people in particular. On Google+ Travis Campbell asks: Are you willing to put your brand at risk to stand for what you believe in? Aaron Wall does great work, and is someone I’ve learned a lot […]
Continue readingThe Dangers of Cloud Storage
Over the course of the last 12 months, I’ve moved more of my data to “the cloud.” This means more of my data is stored on servers that are accessible via the Internet. I can access my data from any computer with an Internet connection. This means I’m no longer dependent on any single computer […]
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