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Better Approach than Groupon? A Denver Restaurant Case Study
Lynndell Epp is the founder and owner of Mail Masters here in Denver. Just this month he published an interesting case study about a Mexican restaurant in Denver. This particular Mexican restaurant was slow. They needed more customers. They had tried multiple marketing programs, all of which had failed. (I’m not sure what they tried, […]
Continue readingSaving the Post Office (or Not)
The U.S. Post Office is drowning in red ink, posting multi-billion dollar losses every single quarter of the year. Their solution? Charge more, provide less. I kid you not, this is the strategy being pursued by the Post Office in 2012. They’re going to save an estimated $3 billion in expenses when they:
Continue readingResults of the Kindle Marketing Experiment
Remember the “Kindle Marketing Experiment” post? Well, that post is now gone since the offer is over. But the results are in! And John Breese has generously shared what he’s learned in the following post. If you’re interested in Kindle Publishing, this will help you make smart decisions as you get started. Enjoy!
Continue readingNetflix Kills Qwikster
Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:
Continue readingHow Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
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