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Bonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue reading93% of Copywriters Agree: This Ad Sucks
I was reading Inc. magazine over the weekend when I came across this Bonobos ad (click the image to see it full-size in a separate tab): The ad begins with the following headline: 93% of men agree. BONOBOS is better. There are two major problems with this headline.
Continue readingNot Sure If Your Sales Letter Is Good Enough?
After creating a new product and writing a sales letter to sell it, it’s easy to let doubts creep in. Is this sales letter good enough? you wonder. You’ve been so close to the project, it’s hard to see your work objectively. Adding to the tension is your fear of what will happen when you […]
Continue readingAuto-Tune Your Sales Copy!
Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single “Believe.” (“Do you believe in life after love?”) Now, everybody’s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they […]
Continue readingCopywriting Critiques: New Special Offer
Early this year I ran a special offer on copywriting critiques and limited the special offer to just 8 people. All 8 of those have now been claimed. So I updated my copy critique page with a brand NEW offer. This particular special offer is limited to the first 3 people only. And just like […]
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