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Always Give a Reason
Whenever you discount a product or hold a sale, always give a reason for why you are doing it. I was reminded of this just the other day while getting family photos at Sears. They had a flier laying out on one of the side tables. On the front page, it said: CRAZIEST DEAL EVER […]
Continue reading7 Ways to Get Your Email Opened
It’s rare that I receive any kind of new or noteworthy email. Most of them all look and sound the same. I imagine your inbox looks the same as mine. That’s why one of the biggest challenges in email marketing (just like direct mail) is figuring out How to Get Your Email Opened! You have […]
Continue readingThe Granddaddy Of All Copywriting Secrets
[Editor’s Note: Here’s an excellent article from my friend and colleague, Ben Settle. I love Ben’s insights into copywriting, and this one is no exception. By the way, this article hasn’t been published anywhere else — not even on Ben’s blog. Enjoy!] Of all the copywriting secrets out there, this one is probably the most […]
Continue readingA Quick Lesson on Creativity
I’ve recently been on a kick where I’m going back and reading books I bought back in 2002/2003, but never got around to reading. One of these books is Scribbling in the Sand by Michael Card. Now, Card is not so much recognized for his writing as he is recognized for his music. In fact, […]
Continue readingLife Takes Visa
As a copywriter, I’m very sensitive to the meaning of words. Often, the right word (or the wrong word) can make a substantial difference in meaning and response. For instance, I like to tell the story about when I tested the phrase “No Sweat” against the phrase “No Problem” in a Google Adwords ad. Only […]
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