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Commitment and Consistency
On Monday, I took my wife and two older kids to Ringling’s Barnum & Bailey Circus here in Denver. To get to the Denver Coliseum, we first had to drop off our youngest with my mother-in-law, then drive for 40 minutes north through downtown. We parked, hiked in a few blocks, picked up our tickets […]
Continue readingMore Thoughts on Writing with Authority
A couple days ago, Elana Centor referenced my article “How to Write with Authority.” Based on the tone of her article, I can’t say she was enthusiastic about my suggestion to not give attribution when it’s not necessary. Which is why I thought I would clarify that point. First: I do not suggest or condone […]
Continue readingHow to Write with Authority
Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority. If you’ve ever come across a new blog, you can usually tell within a few seconds whether the person is an expert… or […]
Continue readingWhat Is Hype?
With Terry Dean railing against “hypercopyitis” on his blog, I thought it would be a good time to define what “hype” actually is. Because lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told […]
Continue reading3 Signs You Should NOT Be a Copywriter
First of all, if you’ve submitted a question about how to make it as a freelance copywriter, I want to thank you. I value your input and appreciate you taking time to “play along” with me. Secondly, based on some of the questions I’ve received, I can tell certain people are NOT yet ready to […]
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