Category Archives for Copywriting

How to Write with Authority

Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority. If you’ve ever come across a new blog, you can usually tell within a few seconds whether the person is an expert… or […]

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12 Questions with Copywriter Stephen Dean

[Note: If you’re a freelance copywriter, and you’re looking for interview questions to ask your client, then check out Interview Questions for Copywriters. Otherwise, keep reading and enjoy! -Ryan] A few months ago, I came up with 12 questions for copywriter Stephen Dean to answer. Well, “stuff” got in the way. Stephen went on vacation. […]

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Copywriting Coaching Program

Just a quick message to let you know that John and I are now accepting students into our “Secrets of Freelance Copywriting Success” coaching program. We’ve already gotten a number of phone calls. Some folks have already joined — and will get a special bonus session about “How to Get Good at Direct Response Copywriting […]

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Shameless Self Promotion

In the last week or so, I’ve gotten two new testimonials because I took the time and effort to ask. One is from a client I worked with 18 months ago. He recently contacted me about a potential upcoming project. The other is from a client I’ve done four projects for since spring of this […]

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And the Winner Is…

I really thought it would be easier to select a winner. I really did. But after spending hours (literally) reading and re-reading the entries, I realized just how much thought, emotion, and passion each person put into their entry. And each time I eliminated one of the entries, it caused me a twinge of pain. […]

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