Category Archives for Copywriting

I Don’t Have a Poopie Diaper

Just the other day, my two-year-old son walked up to me and said, “I don’t have a poopie diaper.” I’ve learned that unsolicited feedback like this often means the exact opposite of what my son says. He was actually telling me he did have a poopie diaper… he just didn’t want me to know about […]

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Analysis of a Jay Abraham Letter

Last week I got a letter in the mail from Jay Abraham. On the outside of the envelope, the teaser copy reads, “Led Zeppelin Concert Gives Me a Great Idea.” On the inside, the headline is really the letterhead itself; “Jay L. Abraham” is in large blue type, centered at the top of the page. […]

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