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The Copywriting Grab Bag
Ben Settle is an amazing copywriter. Which is why you should know he’s offering a 24-hour special on his new book called The Copywriting Grab Bag. This is not a digital product, it is an actual physical book that will be mailed to you. Until tomorrow morning, you can get the book for only $19.95 […]
Continue readingI Don’t Have a Poopie Diaper
Just the other day, my two-year-old son walked up to me and said, “I don’t have a poopie diaper.” I’ve learned that unsolicited feedback like this often means the exact opposite of what my son says. He was actually telling me he did have a poopie diaper… he just didn’t want me to know about […]
Continue readingAnalysis of a Jay Abraham Letter
Last week I got a letter in the mail from Jay Abraham. On the outside of the envelope, the teaser copy reads, “Led Zeppelin Concert Gives Me a Great Idea.” On the inside, the headline is really the letterhead itself; “Jay L. Abraham” is in large blue type, centered at the top of the page. […]
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