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Category Archives for Copywriting
Creating a Common Enemy
A copywriter’s job is to recognize people as they are, and not how he wishes them to be. This is one of the secrets to becoming a great copywriter. If you can see people as they actually are, then you will be much better equipped to write in a way that connects with your readers […]
Continue readingWe’re #1 for a Reason!
Seen on a door hanger advertising a lawn care company: “We’re #1 for a reason” Unfortunately, not one reason was given.
Continue readingCopy Not a Cure-All
A surprising number of business owners view copy as a cure-all. They believe sales copy can fix whatever problems they may have in their business. I hate to be the bearer of bad news, but copy is not a cure-all. It will not make up for a bad product, a bad offer, or a bad […]
Continue readingDo Questions Work as Headlines?
One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley. Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. […]
Continue readingA Tale of One Client, Three Copywriters, and a Space Ad
Today I’d like to relate a real story from this past summer. It involves a client and three copywriters. And it goes something like this. In July, I was contacted by a potential client who was planning to run a space ad in USA Today, a nationally distributed newspaper. The product being advertised had done […]
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