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Why I Didn’t Post Much in February
“Hey Ryan, where’d you go?” I received that question a week ago from a regular reader. And I felt it deserved an answer. February was an extremely busy month. I was working on multiple copy projects, some of which I thought would be complete in January, but extended well into February.
Continue readingWhy “Cultural Literacy” is Important & Makes Life Richer
Last week I saw a brilliant headline: “Dreamliner Deferred” The headline alluded to Boeing’s troubled 787 Dreamliner. The FAA recently grounded all 787s currently in service due to multiple problems, most notably fires caused by lithium-ion batteries. But if this was all you knew about the headline, you’d still be missing a big part of […]
Continue readingMy Strange 2-Week Stint with Herbalife
I was part of Amway for 3 years, from age 18 to 21. I then joined Herbalife for about 2 weeks. I joined because it seemed like they had a decent marketing plan for reaching beyond friends and family. Turns out they didn’t. 12+ years ago, their “marketing plan” was to put up signs at […]
Continue readingLife is 1 Big Experiment that Flies By Pretty Fast
Life is a game, yes. But it’s also an experiment. You develop a hypothesis. You test it out. Maybe it works. Maybe it doesn’t. You learn from each experiment. You refine your thinking. You refine how you live and how you run your business.
Continue readingHow to Save 20% on Your Next Copywriting Project
This may be one of the strangest posts I’ve ever published. Here’s why: I’m currently looking for 1-3 “special” copywriting projects. These projects will be “special” because I will not accept payment for them in U.S. dollars. What’s more, if you book me for one of these special projects, you can expect to save about […]
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