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Failed First Attempts
I decided to try my hand at gardening this year. Bought a few tomato and pepper starters, and started the rest from seed. After getting everything in the ground and watering for a few weeks, it was exciting to see the green shoots poking through the soil. Unfortunately, my fledgling garden was destroyed by hail […]
Continue readingHow Clients Minimize the Value of Your Work
Many of the potential clients who will contact you will try to get you to negotiate your fees down. They’ll say things like, “We’re looking for a long-term relationship. We’ve got a lot of work. We could keep you busy for a long time.” The implication, of course, is that you should lower your fee […]
Continue readingIf You Had to Kick Your Own Ass, What Would You Do?
I love watching Shark Tank. During a recent episode, Mark Cuban said that he often likes to strengthen his businesses by asking himself this question: “If I was going to kick my own ass, what would I do?” While the question made me chuckle, I realized it was actually a really good question because it […]
Continue readingWisdom to Get You Through the Slow Times
If you’ve ever been in business, then you know that seasons affect your sales. Certain times of the year are busier; others are slower. Tree nurseries do the bulk of their business in spring. Education companies do the bulk of their business in late summer. Toy companies do the bulk of their business during November […]
Continue readingBe Stingy with Testimonials
On the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]
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