Category Archives for Success

The Myth of the “Duplicatable” Business

In the biz-opp world, it’s popular to sell people on the idea of the so-called “duplicatable” business. You’ll often see copy that claims, “All the hard work has already been done for you! This business is super easy to duplicate. It’s truly a ‘plug and play’ opportunity.” I just scratched that out. Here’s some real […]

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Nurture Your Network

How much time do you spend nurturing the business connections you’ve made? Chances are, you’re not spending enough. As a freelance copywriter, I’ve learned that my business connections are some of the most valuable assets I have. My network is at least as important as my copywriting skills. Daymond John, creator of FUBU clothing and […]

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Be Stingy with Testimonials

On the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]

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