Too many people shy away from hard work when they really should be working harder. From the inimitable Drayton Bird: Assuming you and I work equally smart, I’d think whichever one of us worked the hardest would come out ahead. Hard work is good for what ails you. When your business or job isn’t going […]
Continue readingIn the biz-opp world, it’s popular to sell people on the idea of the so-called “duplicatable” business. You’ll often see copy that claims, “All the hard work has already been done for you! This business is super easy to duplicate. It’s truly a ‘plug and play’ opportunity.” I just scratched that out. Here’s some real […]
Continue readingHow much time do you spend nurturing the business connections you’ve made? Chances are, you’re not spending enough. As a freelance copywriter, I’ve learned that my business connections are some of the most valuable assets I have. My network is at least as important as my copywriting skills. Daymond John, creator of FUBU clothing and […]
Continue readingOn the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]
Continue readingLast year, I bought the Kindle version of The 25 Best Time Management Tools & Techniques by Pamela Dodd and Doug Sundheim. What intrigued me about the book wasn’t the title or the authors, but rather the story behind the book. You see, Dodd and Sundheim took a different approach to writing their book.
Continue reading