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Desperation as a Marker of Success
“How desperate are you?” asks Drayton Bird. “The more desperate you are, the better you are likely to do.” When I first got started as a freelance copywriter, I was certainly desperate. I had quit my job to become a financial planner. I kept trying to make it work from April 19 until June 12 […]
Continue readingWisdom to Get You Through the Slow Times
If you’ve ever been in business, then you know that seasons affect your sales. Certain times of the year are busier; others are slower. Tree nurseries do the bulk of their business in spring. Education companies do the bulk of their business in late summer. Toy companies do the bulk of their business during November […]
Continue readingWhat a Strange Few Days It’s Been
If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve […]
Continue readingBonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue readingCash Is Not King
Part of being successful in business is making money. Another part is keeping it. And while there are many business people who have high earning power, far fewer have high saving power. (Gary Halbert was famous for making large sums of money, then promptly spending it all. He once wrote: “Here’s the real truth: I […]
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