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Lost in My Own House
With a couple minor exceptions, I did not work last week. I haven’t taken a week off since 2007 when I went to Florida for 10 days with my family. It was definitely good to have some down time… relax the gray cells… and just go with the flow. On the flip side, half the […]
Continue readingWhy the NFL Is Smarter than You
I was watching a Broncos game the other night — the one in which they clobbered the Giants on Thanksgiving Day — and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why. After every play of the game, the sportscasters share the most arcane […]
Continue readingWhat a Nasty Rash Taught Me about Marketing
Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema. At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse! Talk about a goof up. As the eczema spread, I remember being […]
Continue readingCoffeewriting and the Magic of Routine
Here is what my morning looks like: I wake up between 5:30 and 7:30 a.m., get dressed, go downstairs and make coffee. Except for Wednesdays, of course. If it’s a Wednesday, I’m on the road by 5:45 a.m., headed to Panera Bread where I’ll buy coffee instead of make it. Coffee is one of those […]
Continue readingThe Battle Between Strategy and Tactics
As a freelancer, most of the time I’m a tactician. That is, the client determines the strategy and I write the sales letter. Other times clients call on me to create the strategy for a specific promotion… or even for the direction of their entire business. Nothing wrong with that. I love strategy. What I’ve […]
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