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How to Move Beyond Inspiration
Why is it that more often than not an artist’s freshman effort outshines his sophomore effort? And why is “beginner’s luck” so prevalent in just about every field of creativity? These are questions I’ve been thinking about lately. And just so we’re tracking, let me share an example with you. Back in 1995, Jars of […]
Continue readingHow to Control Your Telephone
Unless you talk to people on the phone for a living, then the telephone can quickly became Enemy #1 in your fight to protect your time. I know this. You know this. And yet we still let the telephone control us. What can we do? Well, about about 2+ years ago, I had begun using […]
Continue readingYour #1 Asset
He said, “Naked I came from my mother’s womb, and naked I shall return there. The LORD gave and the LORD has taken away. Blessed be the name of the LORD.” -Job 1:21 It’s no secret that you enter the world with nothing, and when you leave the world, you can’t take anything with you. […]
Continue readingFighting for Mindshare
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do. Naturally, mindshare is a very valuable thing. Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to […]
Continue readingClaude Hopkins Great Mistake
Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising. In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that […]
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